At New Era, we know what makes the perfect headwear. We have been doing so since 1920, when Ehrhardt Koch recreated the headwear fashion space and founded New Era Cap Company in Buffalo, New York. Throughout the years, New Era has dominated the baseball cap industry, supplying headwear to baseball teams since 1934 and going on to become the official on field headwear provider for the MLB. It was in this era that the iconic 59FIFTY fitted baseball cap was created. New Era now has licenses for a range of sports, teams, and leagues. Steeped in authentic American sports, New Era now has licenses for a range of sports, teams, and leagues. These include teams from the MLB, NFL, NBA. As well as European sports teams such as Tottenham Hotspur, Manchester United, McLaren F1, Alpine F1, Oracle Red Bull Racing, England Rugby, France Rugby, and sporting competitions such as The Open, Ryder Cup, and The Hundred.