It’s a matter of survival to think beyond your current successes and constantly look for ways to create new ones so that you’re never limited to any one platform or even one topic. How do you do that? By creating a personal brand so powerful that it transcends platforms, products, and even your passion.”

But there’s one more reason Gary likes Snapchat so much: it is where you can be an authentic human being. I worked obsessively. I studied, studied, studied, studied trying to understand how to do this right & how to build this, because I was so obsessed with doing something special." -Sean O'Shea (excerpt from an excerpt in the book)

How should you respond if someone close to you tries to belittle you or tells you that you are useless? Of course, you may think that you’re not interesting and that you’ve got no video skills whatsoever, but, as we said above, that is beside the point. The tips on how to use social media platforms well were closest to useful but not deep enough. ‘Create good content and be patient’ is pretty much all you’ll get out of it. Having a love for life is more important than having a passion for what you want to create, sell, or promote. Would you listen to someone upbeat? Or to someone who is down and out? It depends on your perspective. Patience

Readers of CRUSH IT! published in 2009 will want to know what is different about CRUSHING IT! In this new book, author Gary Vaynerchuk includes lots of stories of folks successfully using the Crush It! principles. So this book is less of a “lecture,” and more of practical suggestions from others. In contrast to his earlier book, Gary isn’t the only one talking: “I want to introduce you to other entrepreneurs who have met with unbelievable success by following Crush It! principles.” In most chapters, a great deal of space is devoted to these stories. The idea is, see how others implemented the concepts. Speed in the micro is just as crucial as patience in the macro. To receive something, you have to do something to get it. WorkTo succeed on a grand scale, you need to work for free, nearly nonstop, and probably for years before any substantial payoff. This week we are looking at two words which may be confused by learners of English: scarce and scarcely. Improve your English with Collins. Over 3 billion snaps are created each day on Snapchat, where over 60 percent of ads are watched with the audio on. If you’re not crushing it, it’s not because you’re too old or poor or have too many other responsibilities. It’s because you haven’t fully committed to making the leap yet.”

According to Gary and many other people who wrote their testimonies in this book It really is that simple.The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life. Casey Neistat And here is an example of the new world: So many people don’t think of themselves as cameraworthy, but vlogging and documenting doesn’t demand that you be glamorous or beautiful or really superficially special at all. Have you looked at what’s out there? Aside from the beauty bloggers, the bodybuilders, and the rising pop idols—in other words, aside from everyone in an industry where your looks really matter—everyone on YouTube looks pretty damned ordinary. There are vloggers with disfiguring tumors, vloggers with disabilities, vloggers of all ages and shapes. Vlogging is a terrific way to document instead of create, which means that literally anyone can do it. You don’t need to be accomplished (at least not in the way 99 percent of you reading this define accomplishment) to break out on this platform because, remember, when you’re documenting and not creating, you’re allowed to learn as you go. You don’t have to be an expert (yet). You don’t have to be successful (yet). The only thing you really do have to do is make the road to getting there interesting.