PUMA Men's Manchester City F.c. Ftblculture Tee

£20
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PUMA Men's Manchester City F.c. Ftblculture Tee

PUMA Men's Manchester City F.c. Ftblculture Tee

RRP: £40.00
Price: £20
£20 FREE Shipping

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You can get name and number printing on any kit available within our store, in the same style the players wear on the pitch. Choose ANY name - including your own. Rudd sat next to her husband, Ravi Ramineni, a fellow analytics pioneer and former Microsoft employee who spent a decade working for the Seattle Sounders. Across the table was Cole Grossman (below), who played in midfield in Major League Soccer and the Norwegian top flight before earning an MBA. Together, the three founded src ftbl (pronounced “source football”), a consulting start-up that aims to help clubs not just gather data but actually use it. Eventually, clients may still aim to take their analytics in-house, hoping for that private edge. “What we always ask ourselves is: alright, what are the advantages we can create that are hard for other teams to copy?” Mendelsohn explained. “It’s a lot faster to bring a group in that’s already done this than just building from scratch. But there’s nothing to say that one of the bigger clubs out there, whether it’s in MLS or somewhere else, doesn’t come in and hire them for way more money.” Last winter, as Mendelsohn and general manager Pat Onstad geared up for their first offseason transfer window with Houston, they had a lot of decisions to make — the club would overhaul its whole squad in a few months, bringing in 16 new players — and no analytics operation to help them. “We were trying to get a scouting department up and running, basically from the grassroots,” Onstad said. If they were going to try to be systematic about it, they needed data to narrow things down in a hurry.

Asher Mendelsohn is Houston’s technical director, a calm, bearded 42-year-old Ivy League graduate hired last year by new ownership to reshape the club’s football operations. Like just about anyone who has launched a career in sports in the past 20 years, he believes data can help a team be more efficient. That may be especially true at a mid-tier football club, where the list of potentially useful signings from leagues around the world is way too long to scout. Asher said, ‘I don’t want to be the best analytics department in MLS,’” Rudd explained, “‘I want to make the best decisions.’” When they took on the Dynamo as their first client, Rudd and Ramineni knew they didn’t have time to build all the models and validate all the metrics they’d like to have before the club started signing players. They had to work fast and focus on what would matter most to Onstad and Mendelsohn’s decisions. The goal is always to get buy-in, that magical pixie dust of belief that transforms data into decisions. Former Seattle Sounders sporting director Garth Lagerwey watched Ramineni work for years to get the whole club invested in analytics. “If you’re using data across every platform within the club, that means you have to have relationships across the club with the scouts, the coaching staff, the other analysts, the sports scientists, with the medical team,” he said.Consulting firms like src ftbl offer another way for clubs to approach data, one that’s becoming more popular as the first generation of football analytics veterans leave club front offices for broader roles. Luke Bornn and Javier Fernandez worked for Roma and Barcelona, respectively, and collaborated on some of the best academic football research; now they work for Zelus Analytics, consulting across sports and working with European football clubs owned by RedBird Capital. Ian Graham and Michael Edwards, who oversaw Liverpool’s vaunted analytics department, recently announced a new consultancy called Ludonautics. In an ideal world, our metrics are good enough that hip fluidity and ball striking technique and arm position and things like that, if they matter, they’re showing up in our metrics,” the resident ex-pro Grossman said. “I guess the reason it’s interesting for me is if we don’t need scouts to look at event data, what are things they could look at? If there are holes in our metrics — maybe a scout is unbelievable at noticing hip fluidity in centre midfielders, which might be predictive of ability to play in tight spaces.” A lot of people think MLS is a very physical and athletic league. We have evidence that it’s not that physical or athletic compared to a lot of leagues in Europe. There’s a lot of space in MLS games,” Ramineni said. “So we’re trying to understand the intrinsic qualities of the league, what type of football, things like time and space.”

The question is, can we partner with somebody who could look at a dataset and add more value than just regurgitating what a data provider is giving us?” Mendelsohn said. “What value are they going to add to the analysis?” Here’s how much all of that is worth if it doesn’t impact decisions: exactly as much as doing no data analytics at all.



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