The Sales Bible: The Ultimate Sales Resource

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The Sales Bible: The Ultimate Sales Resource

The Sales Bible: The Ultimate Sales Resource

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This really is a sales text book that sits proudly in our collection. It provides a comprehensive overview of selling and would be highly beneficial to those new to sales but also seasoned professionals will also find it useful to re-educate themselves as and when required. Well it does sound like a load of old rubbish but, when you are standing there with the dampness, the brightness of the moon on a calm sea, the ancient melodies filling the air around you, the mind starts doing strange things. ‘No that can’t have happened”. “They seemed to be talking about something that actually happened. “No”. “What would it look like if she suddenly appeared in the sea over there?” “Surely, if it did happen, you’d resist it.” “But how could you know you wouldn’t find it totally compelling?” When the watch was over, no man ever ran faster from his watch station than I did that night. And for some nights afterwards. THERE ARE VERY FEW ACTUAL OBJECTIONS. MOST ARE JUST STALLS. This is further complicated by the fact that buyers will often hide the true objection. Why? They don't want to hurt your feelings, they are embarrassed, or they are afraid to tell the truth. A white lie is so much easier, more convenient, and less bloody than actually having to tell the truth, so they just say something to get rid of you." Jerry. You were a star and still a very fond memory. And I have to hand it to the Camp Commander too. We could have been in real trouble, maybe even cell dwellers. But the Commander took it in good heart. I suppose it is one of those thing, if you do it well enough, you’ll get forgiven. He merely stated his suspicion we were involved, advised us that, if it was us, we would be better not to do something like this again, and formally handed us our golden Writer star. We saluted, about turned and marched out. Goodbye HMS Ceres. You’re a fond memory too.

But never mention competition by name. It is only free advertising. If competition does come up, kill it with faint praise: “Yes. This is a very good product or service and an excellent competitor. Unfortunately (and as it happens, I am plesed to say) in your particular circumstance it would not fit in with your particular requirements.

The client can say “no” in several ways: “I need to think about this first”; “My wife will not like it if I make this decision myself”. Examples of the famous excuses to avoid purchasing. It’s useless to be prepared if you don’t know how to ask for a sale. Never ask questions that can be answered with yes or no, as it is very likely that the person will say “no”. Now that I have grabbed your attention as to the controversial side of Mr. Gitomer, let me share with you few more tit-bits about him. Have fun and have a good sense of humor! Laughter is synonymous of approval. When customers laugh, probably, they buy; One day two of us were walking with the rubbish bin between us having just emptied it. A trainee chef with a beaming smile decided it was such a lovely day he would run up from behind and jump over it. Would we mind? No, we said. What skills he had in cooking evidently did not rely on logic. He hadn’t worked out that, from the moment he took off, we would have walked on a couple of steps while he was in the air. Sure enough, up he galloped, took off and landed right in the middle of the empty bin, the whole lot going head over heels. We were shaking with laughter as we walked on while he sat on the path rubbing away at the bruised bits.

Use The Sales Knowledge Game (the diskette) to test your comprehension of the material in the book. And, hey, it's fun! Take the test, mail us your results, and we'll send you The Aha!™ Award for Sales Excellence. 8.5 Double your money!Jeffrey's customers include Coca-Cola, D.R. Horton, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Cable, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others. Our favourite newspaper diarist, Nigel Dempster, when asked what he had gained most from the public school(s) he had attended, said that, if he got 8 years in prison, he would come out reasonably sane. Yes. I can understand that. Fast forward 15 years since that day – Today I have the entire collection of Jeffrey Gitomer. It cost me quite a bit – But this is the investment I believe I made in myself. It may seem a bit rude, but it’s no use wanting to sell a product to someone who doesn’t want it. Gitomer says not to lose time with this kind of situation. We heartily recommend this useful book, to all salespeople who need all the encouragement they can get. About Jeffrey Gitomer

Success and excellence come only with planning and opportunities, coupled with a good deal of motivation and creativity. According to Jeffrey Gitomer, you need to be armed with all the tools, tactics and (creative) phrases to interact with people. According to author Jeffrey Gitomer, the world of fashion is often changing, new styles of clothing and different clothing styles emerge from the past. But we still need clothes to wear, don’t we? On the other hand, True Testimonies strengthen your sales capacity. According to Gitomer’s experiences he shows in “The Sales Bible”, there is nothing better to boast about than satisfied customers. Overcome Rejection The classroom stuff was pretty humdrum but no doubt learning was there if you wanted to find it. The teachers were largely left over from the war years, people like Blimp, Bugger, Boot and Bogue (all the Bs!). One day my House Master gave me the key advice on how I should manage my stay at Haileybury. “Play for the Eleven and the Fifteen, become a College Prefect; and do as well as you can with your exams”. As it happens, it was only the Navy who asked if I played for the Eleven or the Fifteen; and I didn’t really want to be there doing National Service anyway. Everyone else, including the American University I went to, asked me for my grades. I hadn’t a clue! Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling, customer loyalty, and personal development.Stay competitive by strengthening the relationships with your clients, instead of competing on price. Author’s note: All this happened a long time ago. What happened actually happened , but some of the details and timings could well be muddled) This will allow you to find exactly what customers want or what they need and thus be able to maintain a long-term relationship and long term cash flow. Rate the book summary of “The Sales Bible” Arrived at the Maharaja’s Shooting Lodge later in the evening. Hold it. This is’nt a Maharaja’s shooting lodge. This must be where he kept the tigers. Now, as you can imagine, Maggie is not one to be ‘penned up’ in a place like this. Her Beloved springs into action. Only the Oberoi Vanyavilas would do. If you do this beautifully, the customer will agree a description for the total solution sought which, surprise surprise, matches almost exactly the benefits your product or service deliver

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