OFFBLAK - Tea Collection and Travel Cup | Unique 3 Tea Flavours (36 Tea Bags, 30g) | Black and Herbal Loose Leaf, Pyramid Tea Bags

Product Information

Our rounds of constructive criticism turned into a few brutal bouts of warning. We found ourselves in some hot water, with three dragons pulling out any interest in our tea. Until……… OFFBLAK, a new direct-to-consumer lifestyle tea brand delivering blends that taste as good as they make you feel, has today launched in the UK, with branding by London-based branding agency & SMITH. Looking to redefine the tea category, OFFBLAK targets Gen Z and Millennials driven by beauty, status and experience with an identity that encourages the consumer to ‘Drink tea like everybody’s watching’. It was a bit of a rough start where Mr. Suleyman had some trouble guessing what exactly Offblak is... The 47-year-old has been a part of BBC show Dragons' Den since its inception in 2005, starting out alongside Duncan Bannatyne, Rachel Elnaugh, Doug Richard and Simon Woodroffe.

But what businesses has he had a hand in since the start of the show? When you have been a part of the set-up as long as Jones has, there are always going to be plenty of highs and lows. Mark Ferguson and Emma Jones arrived in the Den looking to wow the Dragons with their new mobile phone accessory - a bungee cord. Reflecting OFFBLAK’s dedication to delivering premium quality whole leaf tea, each serving comes in a pyramid tea bag for better diffusion of flavour. With quality and taste being a top priority, & SMITH embedded this commitment into OFFBLAK’s logo by creating a distinctly triangular ‘A’ as a nod to the pyramid tea bag design.

We started OFFBLAK with a mission to bring innovations to the tea market. We see endless opportunities to innovate and surprise, one cup at a time. We are also people, just like you. When our founders couldn't find a tea brand with a great taste and effective ingredients that worked, they had to create it. They knew that there are others out there that don't want to always compromise a great taste and performance. He can be found in the new series competing fiercely with Deborah Meaden, Touker Suleyman, Sara Davies and new recruit Steven Bartlett, who will replace Tej Lalvani. Each of these four categories reflects the upfront benefits of the tea, aiding selection of the right flavour for the right need – whether that’s a detoxing tea or an enlivening, refreshing flavour. This is further supported by emotive naming within each category to reinforce the core benefit messaging, from ‘Brighten up’ and ‘Spice it up’ to Squeeze me’ and ‘Down time’, followed by details of the specific flavour profile.

We bet you didn’t know that dragon’s drink tea too! Offblak made their TV debut on April 1st, with our founders Dmitry and JC walking straight into BBC One’s Dragon’s Den. And oh boy...it was hot! The product is placed on top of an existing yoga mat and was meant to offer increased flexibility and balance, with colour coded pads aiding participants. BREW TO CARBON NEGATIVE, MAKE EARTH POSITIVE, is the OFFBLAK journey towards achieving Carbon Negativity through holding ourselves accountable to improve processes to minimise carbon emissions and support projects to offset those emissions. Peter Jones chose Offblak as his first investment of the season, giving us a great offer and a hugeeee win! Born and raised in Berkshire, Peter Jones is one of the most famous faces to have emerged from the county in the past 20 years.Stepping away from existing category design codes, & SMITH introduced a fresh colour palette and range architecture that clearly differentiates between the four core categories: Fully Charged, Chill Out, Glow and Caff Free.

Each day we'll be sending you a selection of our top stories from across our county, as well as breaking news so you can be the first to know. We are happy to announce that we are now the FIRST CERTIFIED CARBON NEGATIVE TEA COMPANY and we want you to BREW TO NEGATIVE with us…. We are listening… to top off this campaign, we are moving to cornstarch based tea bags so you don't have to worry about anything when you brew a cup - just enjoy the experience. For your ideal brew, pour 100 ℃ Water temp. into your fave cup and brew for 5+ MINS. Better yet, pour it over ice for a healthy and natural iced tea! Scents imitated including those of a Titanic survivor, ancient Greece and European coronation ceremonies.

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We want to do better, and this is a small step towards our goal as a company. On top of becoming Carbon Negative, we have started reviewing where the biggest percentages of our carbon emissions came from in 2020 and have already actioned steps to improve those inefficient processes. In the Den, they pitched the Dragons their DIY wooden outdoor landscaping products, designed to keep gardens in excellent condition. We see endless opportunities to innovate and surprise, without compromising on the taste, health benefits, and sustainability. We want to be more than tea – much more. Today, natural ingredients are a given but often, good-for-you teas miss the mark when it comes to taste. Our identity needed to redefine the category and capture OFFBLAK’s zero-compromise on taste and excitement, while being brave and direct. We’re rule-breakers and the identity & SMITH has created really embodies that”, says Dmitry Klochkov.

Since chamomile is known for better sleep, and Chamomile and Peach work together in the dreamiest way to help you unwind! We've played on the word "breeze" from freshness and "ease" from how the Chamomile helps you sleep, to give you Sleep Breezy! Jones snapped up the chance to invest in Dupsy Abiola’s intern portal that paired companies with youngsters looking for work. Peter Jones, Elton John and young millionaire booted out of posh Ascot school: the Berkshire Rich List Attached to the phone via a rubberised hoop, you would attach a clip at the other end of the cord to your trousers, ensuring that your phone never hit the ground when it was dropped. The landscaping company emerged from a timber supplies business, set up by the great-great-grandmother of entrepreneurs Henry and Philip Blake.The idea continued to grow and was eventually bought by Bright Network, a similar company, in May 2021. WoodBlocx (Series 10)