La Riche Directions Apricot Semi-Permanent Hair Colour 89ml

Product Information

Once your dye has developed, thoroughly rinse Directions out of your hair with warm water, ensure you rinse away from your face and body.

For extra vibrancy, our White Toner removes those yellowish strands that bleaching can leave behind. If you want to go darker and infuse your hair with deep mysterious tones, we recommend taking it one shade at a time — and always asking a professional before making any dramatic leaps from light to dark. Additionally, you can mix Directions shades with each other allowing you to create your perfect colour with ease! Completely cruelty-free & vegan-friendly.At this range, we would highly recommend using our Lightening Kit or visiting a professional salon to get the best possible base for amazing results. Even if you bleach your hair first, leftover yellow tones can affect your results — blue is one to watch especially, as it can mix with the yellows and turn green. Our Lightening Kit and White Toner are just the things for turning your hair into a perfect canvas for new colours. However, always seek professional salon advice if you’re not absolutely certain.

At my appointment, Jo and Louisa Moore, who’s worked at the salon for four years and will be dyeing my hair, discuss which shade of apricot will best suit me. Apricot as a hair colour encompasses a palette from warm coppery reds through to lighter strawberry blondes and Jo and Louisa plump for a shade somewhere in the middle. As Louisa mixes the L’Oreal hair dye (permanent – well, in for a penny, in for a pound) I’m not nervous in the slightest. In fact I’m quite exhilarated by it all.

We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable. After 20 minutes under the dryer Louisa washes out the colour – then adds a vegetable dye, which actually smells of apricots, for extra shine and vibrancy.

The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity.We’ve had quite a few people in asking for apricot lately – and right across the ages,’ Louisa says as she daubs the dye on to my hair. ‘There’s a theory that blonde is flattering for women over 40 but apricot works well too as it’s warm and brightens up skin tone.’ Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Directions are made in England and loved all over the world. Directions Hair Dye Apricot has never been tested on animals and has a vegan formulation. Apply the dye using a tint brush, Comb gently into your hair until it becomes frothy, and ensure all the hair you wish to cover is fully saturated.

The lighter your current shade, the brighter our hair colour will shine. At this range, your hair will be more welcoming of a broader selection of colours.

Jo Hansford is known as the queen of colour – clients include Gwyneth Paltrow, Liz Hurley and Camilla, Duchess of Cornwall – so I was confident I’d be in safe hands at her Mayfair salon. Directions usually lasts between 2-6 weeks and will gradually fade over time, depending on how often you wash your hair. Dry shampoo can help prolong the colour. Any harsh shampoos such as anti-dandruff, anti-ageing, or cleansers designed for oil removal, or any product which contains alcohol, sulfate and sodium. Additionally try to avoid washing your hair too frequently. Frequent washing will cause faster washout, which will result in faster loss of colour. Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results.