Colgate Smile for Good Whitening Toothpaste, 75ml

Product Information

Colgate-Palmolive wants all toothpaste tubes to meet the same third-party recycling standards that we’ve achieved, so we are openly sharing our technology with toothpaste competitors as well as manufacturers of all kinds of tubes.” Colgate has long been a staple in many bathrooms, and although it has a wide range of whitening toothpastes available, we’re particularly keen on the triple action of the Max White. It contains three active minerals, which help to polish, protect and strengthen, including potassium nitrate to desensitise tooth nerves and cleaning crystals that remove surface stains. Whitening toothpaste is designed to be used twice daily, but shouldn’t be used more than this in case of adverse reaction. The main side effects from whitening toothpaste are mild gum irritation and increased sensitivity. If you experience these, it’s advisable to alternate between regular and whitening toothpaste to minimise your reaction. Furthermore, the product is SLS Free and has been certified by the Vegan Society, the FSC, and EcoCert, meaning the formula is responsibly made and most of the components are derived from natural sources.

It’s fantastic to see companies striving to phase out difficult to recycle materials, innovating to find recyclable alternatives and sharing those learnings and technology to help transform the wider market,” she said. Almost two thirds of people are not aware that you cannot recycle toothpaste tubes [1]. Most of today's toothpaste tubes are made from sheets of plastic laminate – usually a combination of different plastics – sandwiched around a thin layer of aluminium. The mix of materials makes it impossible to recycle through conventional methods. Smile for Good changes this, using High Density Polyethylene (HDPE), the plastic used to make milk jugs and other plastic bottles that is already widely recycled.

The best teeth whitening toothpaste to buy

Colgate Smile for Good changes this by using HDPE, the same plastic used to make two-litre milk bottles and other plastic containers that are already widely recycled. Even the biggest smiles can do with some brightening now and again, especially if you’re a fan of smoking or drinking stain-worthy teas and coffees. If you’re not keen on a whitening procedure at the dentist – which can often be quite pricey – incorporating a teeth whitening toothpaste into your daily brushing routine is the best way to keep the brightness of your teeth topped up. It’s key to remember that most whitening toothpastes will only remove pre-existing stains on the tooth’s surface and not actively brighten the natural colour of your teeth, because a product you use every day legally can’t include a high percentage of whitening agents. Noel Wallace, Chief Executive Officer and President of Colgate-Palmolivecommented: " Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste. If we can standardise recyclable tubes among all companies, we all win. We want all toothpaste tubes -- and eventually all kinds of tubes -- to meet the same third-party recycling standards that we've achieved. We can align on these common standards for tubes and still compete with what's inside them."

As tooth enamel wears down, the dentine underneath becomes exposed – so if you wince when drinking something particularly hot or cold, your teeth might be overly sensitive. Sensodyne protects tooth enamel by forming a thin layer over sensitive areas, and actually re-hardens the enamel, too, thanks to a calcium formulation called NovaMin. After five years in the making, Colgate is openly sharing its tube technology with interested companies and competitors with an aim to encourage all toothpaste tubes to become recyclable.But with so many toothpastes on offer, how do you distinguish between them all? Some are intended for protecting those with sensitive teeth, while others can provide the illusion of instantly whiter teeth – great for a one-off occasion, but the result won’t necessarily last too long. To help you choose, we’ve rounded up the best whitening toothpastes on the market, along with a short guide about what they can do for you.