Don Simon Mango and Passionfruit Juice, 1.583 kg

Product Information

Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day. Vitamin C is already an established ingredient in juices and nectars, mostly because of its antioxidant properties. COVID-19 has contributed to the development of drinks with more added nutrients that can have a positive impact on the immune system. These drinks often use citrus and tropical juices as ingredients with added complex vitamins, minerals (especially zinc) and probiotics. Juice extraction – extraction is performed in different ways, depending on the fruit type and machine design. Different types of grinders, presses, sieves and other equipment are developed by equipment producers such as Bucher Unipektin, Alfa Laval, JBT and Brown. Citrus processing also includes the extraction of oil from the peel. For some types of juices, enzymes are used to increase the juice yield.

Citrus and tropical juices are mostly used for direct consumption, or as ingredients in the beverages industry to produce juices, smoothies, soft drinks and other beverages. They are also used as ingredients in products like fruit preparations, fillings and toppings. High-acid citrus juices (limon or lime) are consumed diluted with water, used as acidity regulators or used as ingredients in drinks. Some juices (such as lemon) are also sometimes processed into powder, usually via a spray drying process, and exported as concentrated powder.An interesting example of a developing country supplier of organic citrus and tropical juices is the Peruvian company Frutosa. Frutosa is a private venture, supported by several associates, including the Pronatur growers collective, which supplies organic fruit for the production of purees. Frutosa successfully entered the European market in partnership with French aromatic and fruit ingredients supplier Astier Demarest. Sustainability The global market for smoothies is forecast to increase at an average annual rate of 7-9% until 2025. 1 of the trends supporting this outlook is the decreased consumption of sugars. Smoothies can be produced with a lower average sugar content than fruit juices. The lower sugar content is achieved by combining fruit with vegetables and milk or water. The addition of water is not allowed in 100% fruit juices, which leads to a healthier consumer perception of smoothies compared to fruit juices. Organic citrus and tropical juices Concentrated pineapple juice with a Brix level below 67° is the most imported juice of the entire category, accounting for 16% in 2020. Lemon juice accounted for 14.4% of imports, followed by NFC orange juice (14.2%) and concentrated orange juice with a Brix level below 67°. The largest annual import growth since 2016 was noted for NFC lemon juice (41%) and frozen concentrated orange juice with a Brix level below 67° (11%). In the subcategory of tropical juices, the largest annual import growth of 18% was for passion fruit and mango juice. Certain types of tropical fruits and juices are promoted to European consumers as products with specific health benefits. Some claims for those products are based on clinical research, but some products still need more research to support marketing claims. Popular tropical juices include açaí berry (high antioxidant content), acerola (rich in vitamin C), Aloe vera (treats constipation and is rich in antioxidants), noni (may improve immunity and joint health), ginger (treats nausea and seminal motility) or turmeric (treats inflammation and symptoms of osteoarthritis). Orange juice is the most popular imported juice in Europe, accounting for an almost 80% share of total imports of all citrus and tropical juices. Pineapple juice follows with 12%, lemon juice with 4% and grapefruit juice with 3%. Most orange juice (51%) is imported as low-Brix (<20°) or NFC juice; 26% is imported as concentrated juice and 3% as frozen concentrated orange juice. Grapefruit and other citrus juices are mainly imported in concentrated form, while pineapple and other tropical juices are mainly imported as NFC.

Brazilian orange juice accounts for nearly 60% of citrus and tropical juice imports. The main reason for such large imports is the presence of Brazilian producing giants in Rotterdam – Cutrale (Continental Juice BV) and Louis Dreyfus. Also, the leading European processor and trader, Döhler, sells large quantities of juices through its Dutch representation (Doehler Holland BV). Examples of other Dutch traders of tropical and citrus juices are SVZ, Ariza (specialised in organic products), Prodalim, Verbruggen Juice Trading and Santos Enterprise Food. Like in other European countries, French consumers’ concerns about the high sugar content in juices have influenced consumption. Consumption of all juices continued to decrease in 2020, but due to the impact of COVID-19, retail sales and at-home consumption performed better compared to out-of-home consumption. Total consumption decreased from 1.65 billion litres in 2010 to 1.24 billion litres in 2020. Orange juice accounted for 43.1% of the market, pineapple for 3.5%, other single tropical fruits for 2.1%, grapefruit for 1.7% and mandarin/clementine for 1.7%. Brazil is the leading supplier of citrus and tropical juices to Germany, accounting for more than 40% of imports, with orange juice as the main product. The Netherlands is the second supplier with 18%, also with re-exported Brazilian juice as the main product. In fact, orange juice of Brazilian origin represents more than 50% of all citrus and tropical juices on the German market. After Brazil, the leading developing country suppliers to Germany are Costa Rica (mostly pineapple), South Africa (grapefruit), Mexico (frozen orange and lime) and Argentina (lemon). Opportunities for emerging suppliers can be found in selling citrus and tropical juices as ingredients for drinks manufacturers. British drinks producers are very innovative, experimenting with new and healthier solutions. For example, the United Kingdom is the largest European market for smoothies. Also, sales of NFC juices are increasing. Other innovations include juice shots (such as with turmeric or ginger) and drinks with functional ingredients (like vitamins, amino acids, kombucha, aloe and cannabidiol). Some of the leading suppliers of tropical juices as ingredients are Symrise (formerly Cobell, as Symrise acquired Cobell), Kenegrade and Gerald McDonald & Company.

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of the problems that the EU industry is facing is that the statement ‘no added sugar’ is not allowed for fruit juices. However, this statement is allowed for other drinks, which led to the development of many new low-calorie drinks such as flavoured waters and carbonated, energy and other soft drinks. For example, it is expected that energy drink consumption will continue to increase at an average annual rate of more than 6%. Citrus and tropical juices are consumed less often as pure juices and are more often used as ingredients in those drinks. The leading supplier of citrus and tropical juices to Italy is the Netherlands, with a 28% share. The Netherlands mainly supplies Italy with concentrated pineapple juice of Thai and Indonesian origin. Other strong European suppliers are Spain (mandarin and lemon juice) and Germany (mostly orange juice of Brazilian origin). Developing country suppliers gaining share on the Italian market are Brazil (concentrated orange), South Africa (concentrated orange and lemon), Bolivia (lemon), Egypt (mango), Mexico (lime) and the Philippines (concentrated pineapple). After orange juice, pineapple juice accounts for the largest import share with 15%, followed by grapefruit juice (5%), lemon juice (4%) and tropical fruit juice (3%). The largest import growth was noted for NFC pineapple juice, for which imports almost doubled in 5 years from 4.1 thousand tonnes in 2016 to 8 thousand tonnes in 2020. Other juices with particularly strong annual import growth were concentrated pineapple (13% average growth), NFC grapefruit juice (12%) and passion fruit (10%). Entering the German juice market is challenging, as import is concentrated among and dominated by only a few large industrial suppliers. Although there are more than 300 juice bottlers in Germany, most of them do not import raw material directly, but are supplied through big traders. The leading citrus and tropical juice importers and industry suppliers in Germany include Döhler and Austrian companies with facilities in Germany – Agrana (Agrana Fruit Germany) and Grünewald (Ernteband Fruchtsaft). Examples of other industry suppliers are Carrière, Johs.Thoms, Saprex and Juice Trade. This study covers general information that is of interest to producers in developing countries regarding the market for citrus and tropical juices in Europe. Please see Table 1 with the products and their product codes used for statistical analysis. Please note that fruit purees are not included in the statistical analysis, as there is no officially defined statistical code for these products. When ‘Europe’ is referred to in this study, it means the 27 Member States of the European Union, plus the United Kingdom, Iceland, Liechtenstein, Norway and Switzerland.

France is the leading European consumer of pineapple juice. Apparent consumption (the difference between imports and exports) of pineapple juice reached 48 thousand tonnes in 2020. Imports of mandarin and lemon juices increased at an average annual rate of 5-6% over the last 5 years, but most of those juices are sourced from Spain and Italy. The import of passion fruit juice increased at a similar rate of 6%, with Peru as the main supplier, followed by Ecuador. See our studies on coconut water, mango puree and pineapple juice to learn more about European markets for these specific juice industry products. Cawood claimed economies of scale – it is the second-biggest juice producer in Europe and has long-term contracts with more than 30,000 farmers – gave it the ability to undercut Innocent. It added that it planned a “strong calendar” of price promotions.

Good to know

Recovery of aroma – the water removed during evaporation contains aroma essences. To preserve aroma, the first vapours (rich in essence) are commonly taken from the evaporation tubes and condensed. The acquired liquid is further processed to get a concentrated aroma essence. This essence is commonly sold together with the concentrated juice.