Guinness Set of 2 Lanyards - Black Pint and Red Toucan Design

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The record bid was designed to highlight the number of hidden disabilities that have an impact on day-to-day activities. Guinness World Records adjudicator Glenn Pollard said: “Guinness World Records titles are not easy to achieve. It takes, amongst many attributes, dedication, skill, practice and good organisation to achieve such an accolade. The previous record was held by the Hong Kong Girl Guides’ Association at 2,871m (9,419ft) for 23 years. Liverpool Football Club was one of the first sports organisations we worked with and has been exemplary in the rollout of lanyards for staff and supporters, as well as offering training to staff. It’s perfect that we are at Anfield to achieve the world record.”

Rishi Jain, senior equality, diversity and inclusion manager at Liverpool FC, said the club was “thrilled” to take part, adding: “We have implemented the lanyard across the club for any fans or staff who may need additional support whilst at our stadium or stores. Hidden Disabilities Sunflower chief executive Paul White said: “We are delighted to have broken the Guinness World Record. Guinness World Records adjudicator Glenn Pollard said: “Guinness World Records titles are not easy to achieve. It takes, amongst many attributes, dedication, skill, practice and good organisation to achieve such an accolade. It does mean, however, that ordinary people can achieve extraordinary feats. McGuinness and her three young children are autistic and rely on the lanyards when out of the home, with the ex-wife of comedian and TV presenter Paddy McGuinness saying wearing the identifier makes her family “feel more confident”. TV personality and model Christine McGuinness has helped to break the Guinness World Record for the longest lanyard to highlight the range of invisible disabilities that affect people. The former beauty queen, who released her documentary Christine McGuinness: Unmasking My Autism last week, was at Liverpool Football Club’s Anfield stadium to take part in the record-breaking attempt.It’s a brilliant way to show we need a little extra help when travelling or when we’re out and about. The lanyards make us feel more confident that we will receive support.

The more people who know that it symbolises the wearer has a hidden disability or health condition, the better.” Hidden Disabilities Sunflower chief executive Paul White said: “We are delighted to have broken the Guinness World Record. We created the longest lanyard to bring attention to the fact there are more than 800 hidden disabilities and health conditions that someone would consider using the sunflower for.We created the longest lanyard to bring attention to the fact there are more than 800 hidden disabilities and health conditions that someone would consider using the sunflower for.