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HRH Prince Charles

HRH Prince Charles

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The other thing I’m an expert in is sex,’ Jones continues, ‘and I thought I’d like to write the Ladybird book of sex. It would be the least erotic book ever written. It would be about inbreeding and the differences between males and females – I touch on it a bit in the evolution book – but the publishers said no. It was a Ladybird book too far for them.

Ladybird Book: Climate Change - Penguin Books UK A Ladybird Book: Climate Change - Penguin Books UK

It is questionable whether illustrations are better than real photographs for conveying that authentic sense that ‘this is happening’. But the front cover depicted a scene that is recognisable to anyone who has lived in or passed through a British market-town. Images of climate change ‘happening’ to recognisable people and places is worth a hundred graphs or gifs. I recently interviewed Greenland residents, for whom adapting to climate changes is part of everyday life. We don’t really consider ourselves to be living climate-changed lives in Britain, but my childhood 30 years ago was enlivened by two winter blizzards that each shut down my village for a week. That snowmaggedon was great for community spirit. This is a Ladybird book – it’s not overloaded with words. If you have a long commute into work you could polish it off on one day with no problem at all. It’s a slim volume, nicely illustrated and written with admirable clarity.Man mag es nicht glauben, aber viele wissen wirklich nicht, wie der funktioniert und die glauben auch, dass die Ozonschicht und das Ozonloch was damit zu tun haben. Auch das hätte man abgrenzen sollen. Die Einheit parts per million was?! wird auch nicht erklärt. Wenn das für Laien sein soll... meine SuS wüssten jetzt nicht, was sie mit dieser Einheit anfangen sollen. The greatest challenge was to boil down a broad and complex topic to some 5000 words, without losing essential nuance, while keeping it readable. Our primary concern was to ensure the robustness of the evidence presented in the book and hence we erred on the side of a dry presentation of the facts. For a scientist awarded an OBE in 2016 for services to science and the public communication of science, co-authoring a lay guide to climate change – and for such an iconic book brand – was too good an opportunity to miss.

Prince Charles’ Ladybird book is a climate communications Prince Charles’ Ladybird book is a climate communications

Focusing on tangible consequences of climate impacts (such as health risks from extreme weather), or concrete benefits of climate policies (health gains from preventative measures to keep climate risks at bay) is likely to generate more engagement from people who don’t live and breathe climate change in the way that scientists or campaigners do. The Ladybird Expert Book on Climate Change will be available from 26 January 2017, alongside volumes about quantum mechanics and evolution.

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