With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour. For best results use on bleached or pre-lightened hair, although some shades may give a sheen or hint of colour to darker hair. Then wait: You'll want to leave directions hair dye on for between 15 and 30 minutes to develop, rush it and you might not get as bright a colour, leave it too long and it may come out darker or a different shade. This magnificent colour is made using La Riche's conditioning formula to help keep your hair healthy. We offer pre stretched hair and jumbo braid, glow in the dark hair, light reactive and thermal colour change hair!

Use a tint brush or comb for even coverage and once you have applied your dye to your hair, allow 15-30 minutes of processing time.It works best on bleached hair for the most vibrant results, but may provide a more subtle tint over naturally light blonde hair too.

Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts! We have created a super helpful page with all the Dos and Don'ts, tips and advice to help ensure you get the best results from your colour. La Riche has also formulated a fantastic range of Shampoo and Conditioners to help you get the most out of your colour.Here you can see instructions for use, clean-up tips, how to prolong the dye results and step by step guides on using different brands.

Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). By accepting these services, we are able to show you videos or other media content hosted by external providers. p>2) Now lighten your hair: Although it's possible to get some really nice effects by applying directions hair dye to untreated hair, to get really vibrant colours you'll need to bleach your hair first.Keep your hairstyle looking fresh with the La Riche conditioning formula that is also vegan-friendly and cruelty-free. Gloves are just as necessary to keep your hands clean, and we have now started selling development caps too. Next apply the dye: Your hair needs to be clean and grease free before you start, so wash it with a PH balanced shampoo, but don't condition it as conditioner can stop the dye taking properly.

This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best. Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Yellow 40, HC Blue No. Read more about the condition New: A brand-new, unused, unopened and undamaged item in original retail packaging (where packaging is applicable).We recommend Directions bleach kits as they include everything you'll need, and please, whatever bleach you choose, make sure to follow the instructions. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. You'll find it easiest to start with the hair on the nape of your neck and to work forward and up, finishing with the very top front strands, it always helps to have a friend help make sure you've got it all on evenly.