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Gabbara, Princess (24 September 2021). "Meet The Marketing Pro Behind Diddy's Cîroc Vodka & DeLeón Tequila". Bustle . Retrieved 8 October 2021. a b c d "My life in food: Jean-Sebastien Robicquet, founder, Cîroc vodka". Independent.co.uk. 15 August 2013 . Retrieved 2 September 2015. Russia has produced some of the world’s finest vodka brands, with their smoothness and distinct flavors. Russian vodka brands such as Russian Standard and Beluga Noble are popular, but there are numerous other vodkas produced in Russia. Husky Vodka, Jewel of Russia, Moskovskaya, Polugar, Ustianochka, and Zyr Russian Vodka are just a few of the Russian vodkas available in the United States. Husky Vodka, Polugar Vodka, and Grey Goose Vodka all have distinct flavors, with Husky Vodka having a fruity note and Polugar having a smoky note. These vodkas are an excellent contrast to French Grey Goose. With so many options, it’s simple to find a Russian vodka that’s just right for you. What Is Snap Frost?
Cîroc may be most famous for its vodka, but the brand also makes brandy. Cîroc VS brandy was released in 2018 and, like Cîroc’s vodka, it is made in France, from French grapes. This move should come as no surprise to consumers, as Cîroc’s parent company also owns a large stake in Hennessy Cognac. a b Cleary, Andrew (30 October 2009). "Diageo Turns to Dutch, Diddy Partnerships for Vodka Expansion". Bloomberg. Archived from the original on 24 September 2015 . Retrieved 1 May 2011. a b Banks, Alec (2017). "How Diddy Became the Highest Paid Musician Without Releasing an Album". High Snobiety . Retrieved 9 October 2021. Other artists such as DJ Khaled (added in 2016) and rapper French Montana (starting in 2017) have also been involved in the brand's development and marketing.
Cîroc comes in not one, not two, but nine different flavors. With everything from unflavored to French vanilla to peach to coconut, Cîroc offers something for every palate. All about Cognac – Reading a label". Bureau National Interprofessionnel du Cognac. Archived from the original on 23 December 2016 . Retrieved 9 March 2015. a b Notopoulos, Katie (12 December 2018). "Cîroc Ads By Diddy And Others Violate FTC Rules On Influencer Ads Once Again, An Advocacy Group Said". Buzzfeed News.
In 2007, Jay-Z became a brand ambassador for the vodka brand, which had been struggling to sell 40,000 cases in its first few years on the market. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "official vodka of New Year's" after brand became official sponsor for Cîroc The New Year event. [21] Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama". Combs's brand evangelism improved sales substantially; [3] By 2014, the brand was selling more than two million cases per year. [20] [22] This French vodka is not just made from grapes but from “snap frost” grapes, which (I guess) means the grapes are harvested immediately after the first frost. (Search for “snap frost grapes” online and all you’ll come up with are stories about Ciroc vodka.) Distilled five times and bottled at 80 proof, it goes into a fancy bottle and then on to your stomach. Distilleride Chevanceauxin (Ciroc Distillery): Jean-Sébastien Robicquet". Difford's Guide . Retrieved 9 October 2021.
Cîroc’s distillation process is thorough.
Snap Frost Cîroc is a unique blend of two distinct flavors: snap frost and Cîroc. The snap frost flavor is a sweet, smooth taste with a hint of citrus and a hint of vanilla. The Cîroc flavor is a smooth, creamy taste with a hint of coconut, which makes for a unique flavor profile. The combination of the two flavors makes for a unique and refreshing flavor that is perfect for any occasion. Savor The Sweetness Of Cîroc Snap Frost Vodka This vodka was made with ice cold spring waters and the finest grains from the world’s farms in the fertile plains of the United States. Frost Vodka is clean and smooth, and it comes with all of the care you’d expect from a premium vodka. The product is made from 100% grain. Cîroc's vodka is distinguished from nearly all other vodkas by being derived from grapes, rather than using grain, potatoes, or maize (corn). It is distilled to a very high level of alcohol by volume (ABV) concentration– about 96% (roughly the practical limit of ordinary distillation practices due to the ethanol and water becoming an azeotrope mixture) and is not aged or flavored before being diluted with water to 40% ABV (80 U.S. proof) for bottling, and thus fulfills the criteria for labeling as vodka (which in the United States requires at least 95% distillation concentration and 40% ABV bottling concentration for vodka). [6]
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